Sr. Digital Experience Designer
9+ years designing products, eCommerce experiences, design systems and AI-assisted workflows across global teams.
About
Design, to me, is not decoration — it's a tool for clarity, empathy, and purposeful communication
I'm a Sr. Digital Experience Designer with 9+ years of experience across SaaS product design, e-commerce UX, design systems, and brand identity. I partner with product teams, marketers, and founders to solve real business problems — not just make things look good.
Currently leading design at ThinkWhy Marcomm, where I build scalable design systems, and own the full design process from strategy to delivery. I work across Figma, Framer, and AI-assisted workflows to move faster without losing craft.
Architected & maintained tokenized design systems for 5+ enterprise SaaS platforms, accelerating developer handoff by up to 40%.
Collaborated asynchronously for 5+ years with cross-functional teams across Australia, the US, and India.
Led and mentored a team of designers across end-to-end product delivery — from brief to final handoff.
What I Do
Across strategy, craft, and tooling — every discipline connects back to clarity and business impact
Digital Experiences
Information Architecture
User Flows
Interface Design
Interaction Design
Web Animations
Framer & Webflow
Product Design
Figma
Product Flows
Design Systems
Component Libraries
Prototyping
Micro-interactions
Brand Systems
Visual Identity
Messaging & Tone
Motion Design
Campaign Design
Marketing Assets
AI-Assisted Visuals
Strategy & Growth
UX Research
Product Strategy
Brand Positioning
Conversion Optimization
Digital Performance Strategy
Vibe Coding (Framer/Webflow)
My Process
From ambiguity to outcome — a structured way of working
Discover & Define
• Research, IA, user flows, stakeholder alignment
I start with the problem, not the pixels
Design & Build
• Wireframes, design systems, prototypes, motion
Every component built to scale
Deliver & Iterate
• Handoff, QA, metrics review, iteration
Design doesn't stop at delivery
Professional Journey
Ahmedabad, Gujarat, India · On-site
Senior Digital Experience Designer
2024 - Present
Leading UX, visual design, and brand initiatives across 3–5 client projects simultaneously — spanning SaaS, e-commerce, and digital marketing
Managing a team of three designers — overseeing briefs, reviews, and delivery across client projects
Building scalable design systems and component libraries that reduce production time across the team
Driving conversion-focused experiences for e-commerce and SaaS clients across India and global markets
Melbourne, Australia · Remote
UI-UX Designer
2019 - 2024
Worked remotely as the primary UI/UX designer for Zuse Digital's Australian tech and client accounts for 5 years — delivering across time zones with minimal oversight
Designed and shipped cross-platform mobile apps, complex web applications, and SaaS products across diverse industry verticals
Delivered complete Figma design systems and component libraries for multiple client projects, ensuring consistent, scalable UI across product teams
Produced interactive motion concepts and animation-driven UI that elevated product experience beyond static screens
Collaborated directly with Australian product managers, developers, and stakeholders — building fluency in async, international design workflows
Ahmedabad, Gujarat, India · On-site
Graphic and Web Designer
2013 - 2018
Executed creative design across web and digital platforms for varied client verticals
Contributed to brand identity and communication design projects from concept to final output
Ahmedabad, Gujarat, India · On-site
Junior Graphic Designer
2010 - 2013
Produced logos, brochures, and digital assets for brand-building campaigns
Built foundational skills in print production, visual hierarchy, and brand communication
