Web Projects
Associated with ThinkWhy
ThinkWhy's existing site lacked visual hierarchy and didn't communicate their positioning as a global marcomm agency. I led the full redesign — IA, UI structure, and responsive build — aligning every section to their brand language and creating a mobile-first experience that reflects the agency's ambition.
Associated with ThinkWhy
Redesigned 8 product pages for Laurel Bath House, a US-based premium body care brand selling on Shopify. The brief was rooted in conversion rate optimisation — identifying friction points in the existing product page experience and redesigning layouts to drive higher add-to-cart rates and reduce drop-off.
Associated with Zuse Digital
Redesigned Zuse Digital's agency website to better communicate their product and service offerings. Designed each section with bespoke thumbnails and hover motion animations — turning a static page into an interactive brand statement. Full UI ownership from concept to delivery.
Associated with Zuse Digital
Designed the end-to-end UX for Dataspace, a B2B SaaS platform enabling companies to manage uniform and safety clothing procurement at scale. Focused on simplifying complex bulk-order flows into a clear, efficient user journey — reducing decision friction for procurement managers across multiple user roles.
Associated with Zuse Digital
Led UI/UX design for Viktrs, a UK-based SaaS platform. Delivered a complete design system in Figma — component library, interaction patterns, and screen flows — aligned with the client's brand and business goals. Focused on creating an interface that felt modern and immediately intuitive for new users.
Associated with Zuse Digital
Took full ownership of the Simon West Jewellery redesign — from initial wireframes through to final UI delivery. Elevated the brand's digital presence with a premium, high-end aesthetic across Home and Product pages, designed to reflect the craft and exclusivity of the jewellery itself.
